In 2016, I was the design lead on a year-long project to redesign Ally Bank's account opening process for all customers. The current experience featured an older branding experience and a vertical accordion blind structure that was proving insufficient to contain the necessary content for each section. The new design needed to be mobile-friendly, modular to allow for A/B testing and user-friendly.

We created a new design that better matched Ally's latest style guide and design patterns. Instead of using accordions, we switched to a progress bar that could stay fixed to the top of the screen, allowing for more real estate for content.



